Columbia, SC March 15, 2016 – DMC and Wave2 announce a partnership that integrates DMC’s video ordering and custom studio production with the Wave 2 AdPortal Classified platform. This is an industry first where the DMC custom video solution is fully integrated into a front end order entry workflow. It enables media companies to upsell custom videos with ad packages as a self-service solution, and/or in the call-center. Traditional front end systems can’t integrate the actual sale and production of video where the DMC/Wave2 integration can. Media companies will see substantial upsells in ad revenue by eliminating the multiple steps in their current sales process.
Both companies plan on offering it for the three main classified categories; real estate, autos and recruitment. The real estate solution is available immediately with recruitment and autos to follow shortly. Wave2’s Real Estate AdPortal manages the MLS feeds, the sale and production of multiple digital display ads and the video that is produced by DMC. Wave2 passes both the original real estate content and XML meta data to DMC to use in the video creation. A unique click-through URL for viewing the video is generated and embedded into the display ad by Wave2’s AdPortal.
The DMC / Wave2 relationship is a great example of two leading companies in Online Advertising working together to make it easier and more effective for advertisers and their prospects, according to Steve Neubeiser - Co-Founder and Co-CEO of DMC. "Now when real estate advertisers build their ads on the Wave 2 platform, they can order a DMC Home Tour Video that will automatically be integrated into their banner ad. DMC will provide Custom Studio Built Video Home Tours using photos and descriptions in the listing. Video proofs will be delivered to the agent and, upon completion, they will receive a Video Home Tour Landing Page that can be linked to their online listing, print advertising, outdoor signs, fliers and email campaigns.”
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“In 2015 we set out to integrate certain strategic 3rd party solutions within the AdPortal Classified platform.”, stated Brian Gorman, Vice President of Sales for Wave2, “We see DMC as a leader in the sale and production of advertising videos and are thrilled to be adding this functionality to our platform.”
AdPortal Classified is already widely used throughout the community publishing market for all major categories. It is currently being used for self-service at Gannett, BH Media, GateHouse and Wehco Media. This new 3rd party integration strategy enables a media company to more easily offer cross media packages driving new ad revenue and attaining new advertising customers.
Founded in 1996, DMC is a leading technology company that currently produces 70,000+ videos per year for Advertisers & SMBs in Retail, Real Estate, Automotive and Employment. DMC provides On-Site and Studio Built Video Creation, Technology Programming, Production, Integration, Distribution and 24/7 Metrics Tracking. All DMC videos are viewable on mobile tablets, phones and desktops; and can be accessed in the leading Publisher, Search and Social platforms as well as on Advertiser websites.
Wave2 provides self-serve e-commerce solutions that enable community publishers to sell any ad anywhere on any device. Wave2’s industry leading AdPortal platform offers a single, easy to use workflow for building multiple IAB sized SWF and HTML5 digital display ads for audience extension campaigns. With more than 2 million ads generated worldwide across 300+ web sites every year, Wave2 is the leading provider of self-service advertising solutions in the community publishing industry today.
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